Any people go with what's on the store shelves - in the form of dried cacao (technically cocoa) powder.
What most don’t know is that cacao powder is a treated form of pure cacao paste (what we sell) - it is stripped of a lot of it's powerful bioactive & euphoric compounds like anandamide, phenylethylamine, along with other highly nutritious vitamins, minerals, enzymes & antioxidants.
If you are buying cacao/cocoa powder - you are buying the defatted, nutrient and energy void version of cacao designed for the tongue.
Unfortunately because of its heating and pressing process, we miss the majority of the amazing benefits that cacao has to offer!
Every person we know who switches from cacao/cocoa powder to ceremonial grade cacao paste instantly feels the difference and realises that it is well worth the higher price tag.
As the age-old saying goes: ‘𝘺𝘰𝘶 𝘨𝘦𝘵 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘱𝘢𝘺 𝘧𝘰𝘳.